The Non-Marketer's Guide to Marketing

A B2B glossary for business leaders who aren't quite buying it.

There's a reason C-suite leaders are skeptical of marketing: between terminology that enters the scene only when a marketer does, and metrics that just don't seem to match your board-level KPIs, who can blame them?

The most effective marketing teams embrace and address this tension head-on, combining right-brain, big-picture ideas with left-brain, brass-tacks bean counting. And the best marketing leaders know how to translate it all to core business KPIs everyone can understand. 

Get 100 YARDS' guide to translating 'Marketing' to the KPIs we can all understand, at every stage of the marketing funnel:

● Go-to-market strategy
● Marketing tech stack
● Marketing funnel
● Marketing metrics 
● And more!